Rent Relief in California - A Landlord's Guide
Appfolio Websites • Jul 25, 2022

California Rent Relief Program

It has been about 2 years since the pandemic started and many landlords and tenants still find themselves in a precarious situation. On one hand, more people have been vaccinated and have adapted to the changing rhythm of life, both at home and in the workplace. This has helped to make it possible for many to continue supporting themselves and their families while staying safe and healthy. 


On the other hand, mental and emotional fatigue from the virus has meant that people are venturing out more, socializing in larger groups, and trying to live life as normally as possible. Combine that with the proliferation of variants and you create the conditions to see spikes of sickness and hospitalization. 


For landlords in Southern California, this ongoing situation has meant that tenants who have not had any issues thus far, might suddenly be falling behind on rent and seeking assistance. It is for this reason that you want to make sure that you are familiar with the basics of the California rent relief program, as well as any updates for the new year. 
 

Just before we begin, we should note that the information in this article should not be taken as legal advice. All of this information can be found on the directly State’s rent relief website and, depending on where your property is located, there may be additional information on your local area’s rent relief website as well. We will give you a great starting point here but consult with your attorney before deciding on any legal action. 



BASIC INFO (WHAT IS THE RENT RELIEF PROGRAM?) 

Let's do a brief rundown of the California COVID-19 Rent Relief program and how it works. Basically, financial assistance is available to landlords and renters who need help with unpaid rent, future rent, and utility bills. The program will backpay missed rent payments going all the way back to April 2020 or (if your tenant is only just starting to hit rockier times now) up to 18 months of future rent. 


To do this, the state of California received approximately $5 billion to fund the rent portion of this program, plus an additional $2 billion just for the portion to cover utility bills1. As of January 2022, the US Treasury also approved an additional $68.7 million to be sent California’s way. 


The overarching goal is to help tenants that have been directly affected by COVID-19 to cover their rent and utility bills, as well as provide support and stability to landlords trying to maintain their property, all until the funding runs out. 



WHO IS ELIGIBLE FOR RENT RELIEF?

California tenants can receive assistance if COVID-19 has caused any of the following: someone in their household has experienced a reduction or loss of income, incurred a significant expense or other financial hardship, or they’ve qualified for unemployment benefits as of April 1, 2020. Also, their combined household income should not exceed 80% of the median income for the local area. 


In the City of Long Beach, for example, this means that the household income for a family of four should be no greater than $90,100 per year2. Also note that priority assistance is typically given to applicants with lower incomes, who have been unemployed for a longer period of time, or who are at the greatest risk of eviction.

 

While all of this is very much centered around the tenant, the application process can actually be started by the tenant or the landlord; If your tenant is just starting to fall behind on rent or has been trying to make up for missed payments stemming back from April of 2020, you can go online and initiate the process for them. Of course, the system will still need to verify that the tenant can meet the criteria for the program, so once you submit the landlord’s portion of the application, the system will send an email to the tenant asking them to start their portion and provide any necessary documentation. If the tenant applies first, the system should contact you or your property manager. 



HOW TO APPLY FOR RENT RELIEF? 

Now let’s talk about how to go about getting all of this set up. The first step is to go to the program’s website at housingiskey.com. This serves as the main hub for the entire program, but it may direct you to a specific website that was made for your local area. Somewhere on the page, you should find a button that says, "Apply Now.” Once you click that, it will guide you through the process of uploading any necessary documents, such as your lease agreement, a W9 form, and a rent statement showing the tenant’s unpaid amount. 


Once your application is complete, you will be assigned a case manager. Watch for emails or phone calls from them and be sure to respond right away so that your application does not stall. Around the same time, they will be contacting the tenant to have them fill out their portion of the application. It is a good idea for you to immediately start coordinating with the tenant, sharing with them the case worker’s contact info, and making sure that they apply as soon as possible. 


The “housing is key” website even has a template for you to use, which you can view, here. From there, just continue to check the status of your applications through the website, by emailing or calling your case manager, or by calling the 1-800-number between 7 am – 7 pm. 



WHY IT IS IMPORTANT

All of this is important because tenants continue to have special eviction protections under state law. In fact, landlords are required to apply for the Rent Relief program before they can proceed with an eviction lawsuit against a tenant. You can, however, issue a 3-Day Notice to Pay or Quit, but as of October 1, 2021, the tenant can delay or prevent an eviction if they do one of the following: 


  1. They apply for the Rent Relief program within 15 business days of receiving either your 3-Day Notice or a notice from the case worker stating that a landlord application has been submitted...OR
  2. Within 5 days of receiving your notice, the tenant simply tells you that they intend to apply (or have applied) to the program4. The State’s website has a letter template for tenants to use when giving this reply in writing. 


If both parties submit a completed application, the courts will not issue a summons until the program makes a determination on it. Because the statewide eviction moratorium ended in the second half of 2021, if the tenant does not submit a completed application within 15 days or the program deems them ineligible to receive funds, the court will be able to proceed with an eviction lawsuit. 


Your local area might have its own eviction protections still in place, so do your research through your local rent relief program’s website as well. As a landlord, it’s important that you go through all the necessary steps to make sure you’re protecting yourself! 



CONCLUSION

We have looked at some basics of the rent relief program, who is eligible for it, how to get started, and why it is important to be familiar with it as a landlord or property manager. There is still a lot of uncertainty hanging in the air, of course, and at some point, the funding for this program will run out. 


Also, as many have already experienced, wait-times to move through the application process and receive payments can be an issue. But it is important to remember that these are unprecedented times, and this is a global pandemic, so at the end of the day, all of us are just trying to keep life running as smoothly, as safely, and as responsibly as possible. 


As a professional property management company and a fiduciary to our clients, Coastline Equity’s job during this time is to take care of the homes and communities that our tenants live in and, as a result of that, stabilize and maintain the real estate investments for our clients.




Property Management Made Easy

Contact Us - Contact Page


Los Angeles

1411 W. 190th St.,
Suite 225

Los Angeles, CA 90248

Temecula

41743 Enterprise Circle N.,
Suite 207

Temecula, CA 92590

By Anthony A. Luna 09 Apr, 2024
A Case Study on Comprehensive Renovations & Improvements
By Anthony A. Luna 09 Apr, 2024
A Transformation Story in San Marcos, California
By Anthony A. Luna 09 Apr, 2024
Revitalizing La Palma: A Retail Center Reimagined
By Anthony A. Luna 29 Mar, 2024
Harnessing Digital Innovation for Success in Property Management Property Management is in a state of rapid evolution, driven primarily by the digital revolution sweeping across industries worldwide and a need for all businesses to look for ways to serve their clients more efficiently. In the face of changing tenant expectations and the relentless pace of technological advancement, adopting digital tools has transitioned from mere advantages to outright necessity for property management professionals aiming for success. This transition is not just about embracing new technologies but fundamentally rethinking how we engage with tenants, manage properties, and conduct business in the digital era. This exploration focuses on the transformative impact of digital innovation on property management, emphasizing the crucial integration of ethical practices alongside digital solutions to usher in a new standard within the industry. The Shift to Digital In the current landscape, tenants want immediacy, convenience, and transparency in their interactions with property management—expectations that are increasingly being met through the deployment of digital solutions. Recognizing and responding to these demands with appropriate digital tools is the cornerstone of modern property management strategies. Digital transformation encompasses various technological innovations, from comprehensive property management software to AI-powered customer service interfaces, which collectively streamline operations and provide invaluable insights that inform strategic decision-making. However, the journey toward digital transformation extends beyond mere operational efficiency. It's about crafting a tenant-focused experience that leverages digital tools to meet and exceed expectations. Such an approach necessitates a balance between technology and personal touch, ensuring that while processes become more efficient, the quality of interaction and personal engagement remains high. Navigating this digital transition demands continuous innovation and adaptability, yet the potential rewards — enhanced tenant satisfaction, streamlined operations, and substantial business growth — highlight the undeniable value of this endeavor. Core Digital Innovations in Property Management At the heart of the digital transformation in property management are innovations designed to optimize tenant experiences and improve operational efficiency. Central to this is the adoption of property management software systems that offer a unified platform for managing various aspects of property management, from leasing and maintenance to tenant communication. Such systems facilitate smoother operations and generate data that can be leveraged to make informed strategic decisions. Artificial intelligence (AI) and automation technologies are redefining tenant interaction, enabling round-the-clock customer service without compromising the personal touch that tenants value. Property managers can allocate more time to address complex issues and foster stronger relationships with tenants by automating routine inquiries and tasks. Furthermore, the digital era has revolutionized marketing strategies in property management. Utilizing digital marketing tools such as SEO, social media, and content marketing, property managers can effectively attract and retain tenants, enhancing brand visibility and establishing a competitive edge in the market. Enhancing Tenant Experiences Digitally Digital platforms and tools open new avenues for enriching tenant experiences, offering unprecedented convenience and accessibility in managing their living spaces. Online portals that facilitate rent payment, maintenance requests, and communication with property management are becoming the norm, setting a new standard for tenant engagement. Such digital interfaces streamline transactions and foster transparency and trust, which are pivotal to tenant satisfaction. Beyond mere convenience, digital solutions enable personalized tenant engagement. By harnessing data on tenant preferences and behaviors, property managers can tailor their services to meet each tenant's unique needs, enhancing the sense of community and belonging. Employing digital feedback mechanisms and surveys is crucial for capturing tenant insights and enabling continuous improvement in service delivery. Integrating Digital Workflows, Checklists, and Alerts Implementing digital workflows, checklists, and alert systems is transforming property management operations, ensuring that recurring tasks are executed with precision and consistency. These automated systems enhance accountability and reduce the likelihood of errors, setting a new benchmark for operational excellence. Digital checklists serve as a road-map for property management tasks, ensuring best practices are adhered to, and high standards of service and safety are maintained. Alert systems complement these workflows by timely notifications of critical issues, upcoming tasks, and deadlines, enabling proactive management and swift resolution of potential problems. Adopting such digital tools exemplifies a commitment to excellence, streamlining operations, and elevating the level of service provided to tenants. The Human Touch in a Digital World Despite the extensive benefits of digital innovation, the essence of property management remains deeply rooted in human connections. The challenge in the digital era is to utilize technology to amplify rather than diminish personal interactions. Digital tools should serve as a bridge to deeper connections with tenants, partners, and the community, ensuring that the technological interface enhances rather than replaces the warmth and reassurance of personal engagement. The path to digital transformation has included cyber-security concerns and the digital divide among tenants. Addressing these challenges requires a strategic approach and a commitment to fostering a culture of continuous learning and adaptation. Implementing comprehensive cyber-security measures and providing support for digital literacy among tenants are essential steps in navigating the digital transition effectively. Digital innovation is a pivotal driver of modernization in property management, enhancing tenant experiences and operational efficiency. As we navigate this digital era, aligning digital strategies with foundational values is imperative for ensuring that technology catalyzes ethical business practices and community development. The journey towards embracing digital innovation offers a pathway towards operational excellence and building more robust, connected communities in the digital age.
By Tayz Onofa 09 Feb, 2024
In an exciting milestone for Coastline Equity and its CEO, Anthony A. Luna, we are pleased to announce his recent appointment to the National Small Business Association (NSBA) Leadership Council.
Coastline Equity, Pod System, Modern Property Management, Resident Experience
By Anthony A. Luna 26 Jan, 2024
Pod System
By Anthony A. Luna 13 Nov, 2023
Adapting to a Shifting Landscape: Strategies for Commercial Property Owners Amidst Rite Aid's Restructuring
By Anthony A. Luna 06 Nov, 2023
Elimination of Credit History Screenings for Voucher Holders
By Anthony A. Luna 16 Oct, 2023
What is happening with Property Insurance Costs?
By Anthony A. Luna 14 Oct, 2023
Navigating the New Landscape: How AB 12 Impacts Landlords and Tenants in California
More Posts
Share by: