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About Us
We take care of the complexities so you can enjoy a hassle-free investment experience, promising steady returns and maintaining your property's worth in the ever-evolving real estate market.
What we do
We focus on optimizing the value of your real estate holdings. Our dedicated team transforms property management challenges into opportunities. From meticulous tenant management to streamlined rent collection and proactive maintenance. Acting as the conduit between property owners and their tenants, we ensure the seamless handling of daily operations, financial management, and legal compliance while safeguarding the property's value through meticulous care and strategic planning.
By navigating through the complexities and challenges of property management, Coastline Equity offers owners a hassle-free investment experience, ensuring consistent returns and sustained property value within the real estate market.
On the other hand, we ensure tenants a seamless, well-structured experience. From clear communication during lease negotiations to ensuring properties meet quality standards. We offer a centralized point of contact for rent collections, maintenance requests, and swiftly address and resolve any issues tenants may experience. Coastline Equity diligently maintains the property owner's assets while ensuring consistent tenant satisfaction.
History
Founded in 1972 by George Mayer, Coastline Equity has worked to provide high quality services to our clients throughout the real estate industry. Initially focused on institutional and private party lending, the company expanded its scope in 1985 to include the development of real estate assets across Southern California. By 1989, Coastline Equity had further evolved, embracing the role as professional property management firm, skillfully managing its growing portfolio of assets.
Entering the new millennium, property management emerged as Coastline Equity's primary focus, while the company continued to maintain a diverse book of commercial loans and provide a range of real estate services tailored to the needs of its clients. In 2017, Anthony A. Luna joined the company as a partner, collaborating with George Mayer to scale Coastline Equity's third-party property management services. Today, 95% of our management portfolio directly support our third-party clients, reflecting our commitment to delivering exceptional service and expertise.
Marking a new era for Coastline Equity, George Mayer retired in 2022, and Anthony A. Luna acquired the firm. Under his leadership, the company continues to build on its legacy of professionalism, innovation, and dedication to its clients. Coastline Equity remains a trusted and respected name in the Southern California real estate market, always striving to exceed expectations and create lasting, positive impacts for the communities we serve.
Timeline
1972
Founded
Coastline Equity was founded by George Mayer initially focusing on institutional and private-party lending.
1985
Expansion
The company expanded to include the development of real estate assets across Southern California.
1989
Evolution
Transitioned into a professional property management firm, managing a growing portfolio.
2000
Focus Shift
Property management became Coastline Equity's primary focus, alongside a diverse book of commercial loans.
2017
Partnership and Scaling
Anthony A. Luna joined as a partner to scale third-party property management services, improve our technology integration, and improve our core processes.
2022
New Leadership and Legacy
George Mayer retired, and Anthony A. Luna acquired the firm, continuing the legacy with a commitment to professionalism and innovation.
Leadership
Giving back
Economic Development
At Coastline Equity, our commitment to an owner mindset extends beyond our immediate business interests to encompass the broader economic wellbeing of the communities we serve. Supporting economic development initiatives means investing in programs that foster entrepreneurship, create jobs, and stimulate economic growth. It's about building a sustainable future where businesses can flourish, communities can prosper, and individuals can achieve financial success. Our support for economic development reflects our belief in taking responsibility not just for our success but for the success of our wider community.
Youth Development
We believe in the power of doing what we say and more, especially when investing in our future leaders. Youth development programs are crucial for nurturing the potential of young people, providing them with the opportunities to grow, learn, and thrive. By supporting initiatives that focus on education, mentorship, and character development, we're committing to a future where every young person can achieve their dreams and contribute positively to their communities. Our involvement in youth development reflects our core value of fostering continuous growth and sharing knowledge, ensuring that the next generation is prepared to embrace challenges and opportunities alike.
Diversity, Equity, & Inclusion
Embracing diversity, equity, and inclusion is essential to creating environments where everyone can thrive. Coastline Equity is committed to fostering a diverse, equitable, and inclusive world, both within our company and in the broader community. Supporting DEI means advocating for fairness, breaking down barriers, and celebrating the unique contributions of all individuals. Our goal is to honor our legacy, while looking towards the future with inclusivity at our core.
The Arts
The arts enrich our lives, communities, and cultures. The arts encourage creativity, foster empathy, and build bridges between people. By investing in the arts, we're contributing to the vibrancy of our communities and ensuring that everyone has access to cultural experiences that inspire and challenge us. Our support for the arts is a testament to our belief in the importance of lifelong learning and the sharing of knowledge, enriching our communities with beauty, creativity, and expression.
Company Culture
Our team is driven by three unwavering core values that define our unique company culture. "We do what we say AND MORE!" is our mantra, reflecting our commitment to exceeding expectations. With an "Owner Mindset," we empower each team member to take ownership, make impactful decisions, and drive innovation as if the business were theirs. A deep "Willingness to Grow & Share Knowledge" permeates our collaborative environment, encouraging continuous learning, development, and the open exchange of expertise. If you're ready to thrive in a culture that embodies accountability, initiative, and collective success, we invite you to be part of our dynamic team.