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January 2023: Coastline Equity Announces Anthony Luna as CEO

Anthony A. Luna • January 31, 2023

Leadership transition announced in January 2023 Los Angeles, CA, January 31, 2023: Coastline Equity, a Southern California multifamily and commercial property management firm, announced the appointment of Anthony Luna as its new Chief Executive Officer. Luna succeeded the company's founder, George Mayer, whose retirement is recorded in the company history in 2022. "I am honored to be taking over from such a visionary leader as George Mayer," said Luna. "His contributions to the company and the industry have been immeasurable, and I am grateful for his guidance and support as I take on this new role." Luna joined Coastline Equity as a partner in 2017. The company said the leadership transition would continue its work with multifamily and commercial property owners. Mayer and Luna have known each other for more than 15 years, since Luna was a teen member at the Boys & Girls Clubs of the Los Angeles Harbor. “George became my mentor over 15 years ago,” Luna said. “My love for the arts, theater, and Phillipe’s French dip sandwiches all come from George.” Following a career in the non-profit space, Luna entered the real estate sector as a property manager. Luna managed primarily in the Long Beach market before joining Mayer at Coastline Equity. In 2017, Mayer approached Luna to become his Partner at Coastline Equity and together Luna and Mayer grew their firm across Southern California. "I am confident that with my experience and the support of our talented team, we will continue to thrive and reach new heights of success," added Luna. Coastline Equity would like to thank its clients for their continued support and looks forward to building an even stronger partnership with them in the future. About Coastline Equity Founded in 1972 by George Mayer, Coastline Equity has worked in real estate lending, development, and property management. Its professional property management work began in 1989. Read the company history. Media contact listed in this January 2023 release: Gethsemani Galicia (424) 287-4233 Note to Editors: For current company information and press links, see the CEO biography. Gethsemani Galicia and the phone number above appeared in the January 2023 release; their current status has not been verified.

Leadership transition announced in January 2023

Los Angeles, CA, January 31, 2023: Coastline Equity, a Southern California multifamily and commercial property management firm, announced the appointment of Anthony Luna as its new Chief Executive Officer. Luna succeeded the company's founder, George Mayer, whose retirement is recorded in the company history in 2022.

"I am honored to be taking over from such a visionary leader as George Mayer," said Luna. "His contributions to the company and the industry have been immeasurable, and I am grateful for his guidance and support as I take on this new role."

Luna joined Coastline Equity as a partner in 2017. The company said the leadership transition would continue its work with multifamily and commercial property owners.

Mayer and Luna have known each other for more than 15 years, since Luna was a teen member at the Boys & Girls Clubs of the Los Angeles Harbor. “George became my mentor over 15 years ago,” Luna said. “My love for the arts, theater, and Phillipe’s French dip sandwiches all come from George.”

Following a career in the non-profit space, Luna entered the real estate sector as a property manager. Luna managed primarily in the Long Beach market before joining Mayer at Coastline Equity. In 2017, Mayer approached Luna to become his Partner at Coastline Equity and together Luna and Mayer grew their firm across Southern California.

"I am confident that with my experience and the support of our talented team, we will continue to thrive and reach new heights of success," added Luna.

Coastline Equity would like to thank its clients for their continued support and looks forward to building an even stronger partnership with them in the future.

About Coastline Equity

Founded in 1972 by George Mayer, Coastline Equity has worked in real estate lending, development, and property management. Its professional property management work began in 1989. Read the company history.

Media contact listed in this January 2023 release:

Gethsemani Galicia

(424) 287-4233

Note to Editors: For current company information and press links, see the CEO biography. Gethsemani Galicia and the phone number above appeared in the January 2023 release; their current status has not been verified.

About the Author: Anthony A. Luna

Published January 31, 2023 · Last Updated October 14, 2026

Anthony A. Luna is the Owner and CEO of Coastline Equity and author of Property Management Excellence. A licensed California real estate broker, he leads commercial and multifamily management operations across Southern California.

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